Why Gen Z Craves Memorable Event Experiences (Not Freebies)
Think back to a corporate event just five or ten years ago. Remember the branded pens, tote bags, and plastic water bottles lined up at registration tables? For many event organizers, those freebies were the highlight. But times have changed. The newest generation of attendees—Gen Z—isn’t swayed by the same perks. Here’s the real question: […]
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